What indeed? I only wish I had the answers for the increasing number of self-publishers who are coming my way. Suddenly writing the book seems like the easy part. Getting your work out there demands a completely different set of skills, not to mention cast-iron confidence and nerves – and preferably lots of money you don’t need! These days it’s not just self-publishers facing these problems: I understand established publishing houses are now discussing their authors contributing to more striking covers, better paper stock etc etc – to give their new book the best chance.
It is no accident that Bryce Courtney has been one of Australia’s biggest selling authors. That’s because he was a highly successful advertising executive – over time, he became Creative Director of three major Australian advertising agencies. He made a mint. He was able to pay for adverts for his books on the backs of buses trundling around all our capitals. He gave away at least 2,500 copies of each of his books to admirers, to pass on to their friends. And look at the result!
Some people are much better at selling than writing. Others (myself included) are the reverse; we come out in a cold sweat at the mere mention of ‘publicity’. So we just do the best we can. These days I’m happy for my books to be stocked in libraries and to be sold off Amazon. Money trickles in, so I know my readers are out there, and I can get on and write something else. That suits me fine.